The Environmental Justice Foundation (EJF) announces the latest designers supporting its international campaign to clean up cotton production, "Pick Your Cotton Carefully".
Alice Temperley, Jenny Packham, Richard Nicoll and Ciel have designed exclusive prints for a collection of t-shirts produced on organic and fairly traded cotton and printed in the UK with organic certified inks. They are the latest in an impressive line of legendary designers who have designed for the charity including Katharine Hamnett, Christian Lacroix, Betty Jackson, Luella, Zandra Rhodes, Allegra Hicks, John Rocha and Giles Deacon. Unveiled in September 2009 during Fashion Weeks in London, Paris and New York they are expected to be the "must-have" ethical fashion. EJF's previous t-shirts have attracted a host of famous supporters including over 40 international supermodels, such as Lily Cole and this latest collection is no different with Devon Aoki, Noemie Lenoir, Noot Seear, Kimberly Stewart, Lui Wen and Poppy Delevigne already photographed.
The t-shirts are designed around the theme of "childhood, lost innocence and hope" to represent more than a million children around the world forced to labour in cotton production. Money raised by EJF from the sale of the t-shirts goes to support the charity's valuable work. EJF has campaigned to clean up cotton since 2005. The charity aims to eradicate forced child labour and the use of dangerous pesticides from cotton production, and asks all buyers of cotton to "Pick Your Cotton Carefully", choosing organic and fairly traded cotton.
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